HUDSON x Isko Promotional Media

A promotional campaign inspired by the "Freedom of Movement" the knit-like denim fabric engineered by Isko. The three minute video shot using a slow motion camera was produced and edited in a period of two weeks, using a skeleton crew and two professional ballet dancers in Los Angeles, CA. The collection was sold at all Equinox Fitness in the Continental US.

This promotional deck was an attempt to illustrate a new technology denim knit fabric engineered by Isko, one of the largests denim manufactorers in Europe. Inspired by the School of Performing Arts in NYU and the slow motion camera work of Andy Warhol. This marketing material landed our PR team an all door exclusive contract with Equinox, though the product did not earn a permanent spot on the shelves, the initiative inspired the HUDSON team to embrace these "unpredicted pop campaigns" excitingly and more often even when outside the planned budget.

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